Shoe-D-Vision needed a defined brand identity for their three self-owned brands, B&CO, CULT sneakers and Odiin on social media. Presskontakterna became the strategic partner to content for each brand, with the mission to strengthened the understanding of the different brand images and target groups. Presskontakterna created and developed content productions and content plans, and the images was used for Shoe-D-Vision’s digital and social media channels in Denmark and Norway.